In this section, you will be able to read some general articles on the business of domaining. Please, see the list of articles in the menu bar on the right.

12 rules for choosing domain names


Brainstorm 5 Top Keywords

Make the Domain Unique

Only Choose Dot-Com Available Domains

Make it Easy to Type

Make it Easy to Remember

Keep the Name as Short as Possible

Create and Fulfill Expectations

Avoid Copyright Infringement

Set Yourself Apart with a Brand

Reject Hyphens and Numbers

Don’t Follow the Latest Trends

Use an Ajax Domain Selection Tool

(Source : www.seomoz.org)


Editor's note: to be frank, we do not follow all those rules ourselves! For instance, there are good non-.com names, although it is true they are less marketable or reach significantly lesser prices on average. Regarding hyphenated names. they would not be our first choice, but some have been sold for tens of thousands of dollars, although this is usual. Rules are guidelines: you will learn from your own experience, and it pays sometimes to follow one's instinct. Nevertheless, the rules above can provide some good ideas or caveats. And you will learn more reading the articles listed in the menu bar on the right. Read also our advices for starters in the welcome page of the VALUE section.