Tips for choosing a domain name

Domain names are in demand. Some want them for the purpose of creating a website while others simply register one to make a small enhancement to their web presence. For many, a domain name is the first part of creating a successful online business.

Domains are certainly affordable so choosing a name has to be simple, right? Not exactly. You would be surprised to know just how many people have plans of choosing a domain that is similar if not exactly the same as yours. Whether there’s truth in the old saying that “great minds think alike” or it’s just sheer coincidence, you should certainly put thought into your domain name to assure that it’s both original and effective. Here are a few tips:

Association: If at all possible, you should use the name of your website or business as the basis of your domain name. For instance, if your business is titled Sites R Us, the domain of would be ideal. While this may seem like common sense, not all businesses follow this logic. Associating the name of your business with the domain generally makes it much easier for potential clients to find you.

Generic names: Of course, it would be great to register a common or generic domain, but this isn’t always possible. For instance, it’s highly likely that domains such as or are already registered to other businesses. However, you can benefit by selecting a domain that’s closer to your market segment, something like

Hyphenated Names: Adding hyphens to your domain name is not recommended. It’s easy for potential customers to omit the hyphen, never realizing that it must be entered. This may cause them to become frustrated and surf elsewhere. On the other hand, hyphenated domains are less likely to be registered by other businesses.

TLDs: If your niche is in a thriving industry, popular extensions such as “.com” or “.net” may not be available. When this occurs, you may want to consider an alternative TLD (Top Level Domain) such as “.biz” or “.org”. If you find that your domain has already been registered, you have the option of contacting the owner and making an attempt to purchase it. Who knows, they may be willing to part with the name for the right price.

Short and Long Names: A shorter domain is easier for potential clients to remember, but less likely to be available. While a longer domain isn’t as easy to remember, it may consist of more keywords. This could prove to be a great marketing strategy as some search engines will use the keywords of a domain as part of their searching algorithm.

Domain variants: If the ideal domain name is no longer available, you may want to get creative by looking for a few variations. For example, or may be good options.

Choosing a domain may not be as simple as perceived but it doesn’t have to be such a grueling challenge either. Applying the tips above should make things much easier. There is also a great chance that you’ll get it right on the first try.